With this microsite BMW presented the launch of the new BMW X3 Sports Activity Vehicle. The promotional event "BMW X3 Challenge" lasted for 4 days in Berlin in December 2003. Among thousands of applicants 33 teams were chosen to compete in disciplines like Cross Biking, Cross Running, Ice Climbing and Offroad Driving, demanding besides physical fitness great power of deduction and keen perception.
Besides current event infos the website also offered an interactive flash trainer in order to qualify as an event participant.